Hong Kong, September 3, 2025 — Automa, a global leader in AI-powered Robotic Process Automation (RPA), announced its vision to redefine the future of work at AWS TechFest Hong Kong 2025, Amazon Web Services’ premier innovation event in the region.
Delivering the keynote session, Willy Kuo, Global Vice President of Automa, shared how Automa is transforming workflows into growth engines for organizations worldwide — making automation not just a cost-saving measure, but a true driver of innovation, productivity, and scalability.
“ The future of work is no longer a distant promise. At Automa, we’re redefining the future of work by turning workflows into growth, making automation not just a way to cut costs, but a true driver of innovation, productivity, and scalability,” said Willy Kuo in his opening remarks.
Reimagining Intelligent Automation for Everyone
At the event, Automa introduced its mission to democratize AI-powered RPA, making enterprise-grade automation accessible to all, regardless of technical background. With its no-code, AI-first platform, users can create intelligent workflows in minutes without writing a single line of code.
The company has already automated over 100 million workflows, achieving up to 87% process time reduction across 10,000+ enterprises worldwide. From finance and healthcare to e-commerce and manufacturing, Automa has proven its impact across industries.
From RPA to IPA: A Cognitive Leap
In his keynote, Kuo introduced Intelligent Process Automation (IPA) — Automa’s unique approach that merges execution with cognition.
l RPA handles repetitive execution.
l AI Agent provides reasoning and decision-making.
Together, they enable organizations to automate not just simple tasks, but complex, end-to-end processes.
“ Think of it as a cognitive + execution loop,” Willy Kuo explained. “ We free humans from the manual busywork, so they can focus on strategy, creativity, and growth. ”
Key Innovations Highlighted
During the keynote, Automa unveiled its comprehensive approach to automation:
l AI-First RPA (Build Once. Automate Everywhere.)
Stack-friendly, enterprise-ready automation that integrates seamlessly across workflow ecosystems.
l Automa AI Power — Enterprise Agentic AI
Unifying large language models (LLMs), RAG knowledge bases, and enterprise data, enabling teams to build no-code AI agents grounded in private knowledge with enterprise-grade precision.
l Intelligent Process Automation (IPA)
A cognitive + execution loop where RPA handles repetitive tasks and AI provides reasoning, empowering organizations to automate even complex processes.
l AI Magic Command
Natural language automation where users can simply describe a task, and Automa instantly builds the workflow.
l All-in-One Automation Platform
A unified environment to orchestrate, control, and scale automation, with ecosystem support including marketplace, APIs, community, and academy.
Differentiation and Market Momentum
Unlike legacy RPA vendors such as UiPath, Automation Anywhere, or Microsoft Power Automate, Automa offers a 4-in-1 architecture, combining triggers, editor, runner, and marketplace, built for both developers and non-technical teams.
Its unique positioning as AI-first, no-code, and enterprise-ready enables faster deployment, lower technical overhead, and broader adoption across organizations.
Automa’s traction speaks for itself:
l 100M+ workflows automated
l 87% process time reduction
l 10,000+ enterprise deployments globally
Proof of Growth Across Industries
Automa’s success stories span industries worldwide:
l Finance & Banking → Faster reconciliations and risk monitoring.
l Healthcare → Streamlined patient support and compliance workflows.
l E-commerce & Retail → Real-time order processing and inventory optimization.
l Telecom & Manufacturing → Intelligent service automation and operational efficiency.
Every workflow fuels the next growth loop of continuous innovation.
A Vision for the Future
Willy Kuo concluded his session with Automa’s broader vision:
“ This isn’t just technology — it’s a movement to democratize automation for every business, every team, and every one of you. Automa is automation made intelligent, accessible, and limitless. ”
With continuous innovation and partnerships, Automa is positioned to drive the next wave of intelligent process automation worldwide.
About Automa
Automa is a global leader in AI-powered Robotic Process Automation (RPA), dedicated to democratizing automation for organizations of all sizes. Its AI-first, no-code platform empowers teams to automate workflows, build intelligent AI agents, and orchestrate processes across systems with enterprise precision and speed. Trusted by thousands of enterprises worldwide, Automa transforms automation into a driver of innovation, growth, and scalability.
Learn more about Automa’s enterprise solutions: https://automa.site/book-a-demo
Media Contacts:
Sales: sales@automa.site
Marketing: marketing@automa.site
